As the launch edged closer and closer, I toyed with the idea of having a PR event to amplify the brand. However, as I began planning, I decided I would much rather celebrate with those closest to me with an intimate lunch. I wanted to thank the 15 women who encouraged me to pursue, were my unofficial consultants and guinea pigs, and for being inspirations in more ways than one.
Styling
The styling mood board tapped into current trends with elements such as whimsical draped fabric, vintage silverware and deep red tones. Naturally, the shoes were on display at every turn (surely the only occasion it’s appropriate to have footwear on the dining table). The beautiful Grace from GT Studio executed the styling perfectly as she always does!
Beautiful guests were showing off the Ypres core collection (and a few new styles on the horizon!) and were gifted custom chain belts featuring the Ypres brandmark.
Venue: Gerard’s Restaurant
Styling: GT Studio
Cake: Honey & Yolko
Photography: Katie Fergus
